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Cricket Victoria and New Balance launch partnership

September 15, 2021
Cricket Victoria and New Balance launch partnership

Cricket Victoria is pleased to announce New Balance as the organisation’s new domestic and pathways apparel partner.

New Balance, through its licensee Belgravia, will provide the playing kits and training uniforms for all teams in the Marsh Sheffield Shield, Women’s National Cricket League, Marsh One-Day Cup and Pathways.

The Marsh One-Day Cup and Women’s National Cricket League playing apparel has been designed with a ‘retro’ feel, inspired by colourful domestic one-day uniforms of years past.

Cricket Victoria is pleased to welcome Belgravia Sports Apparel (BSA) as a partner in this arrangement. BSA are the Australasian elite teamwear partner of New Balance supplying both supporter and performance products for all elite partners.

Victoria’s kit design will see a return of the Big V in a popular nod to history with players and fans.

New Balance will also be providing match officials apparel for the domestic season as well as Cricket Victoria’s administrative staff.

Cricket Victoria CEO Nick Cummins welcomed the new partnership.

“Cricket Victoria is pleased to welcome New Balance as our official apparel partner for our state squads and pathway teams. New Balance’s commitment to high quality apparel and to cricket more broadly has been well demonstrated over many years now and we look forward to working with them over the seasons ahead,” Cummins said.

Darren Tucker, Vice President New Balance Asia Pacific said “New Balance is excited to be working with Belgravia Sports, State and Territory Associations and Cricket Australia on this program.

“New Balance is currently in a very exciting development stage and the relationship with cricket and the elite and pathway players gives the brand a great opportunity to build on the already exciting growth the brand is experiencing

“We look forward to a mutually beneficial relationship between all parties.”

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