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Victorian economy boosted by 2017-18 Ashes Series

December 28, 2018
Victorian economy boosted by 2017-18 Ashes Series

International cricket delivered more than $114 million in economic benefit to Victoria in the 2017-18 season, reinforcing the state’s position as Australia’s sporting capital

Research conducted by consultancy firm IER Pty Ltd found last year’s Boxing Day Test at the MCG delivered $93.5 million economic impact to Victoria, supported by a crowd of more than 262,000 fans during the Test.

International cricket at the MCG last summer brought more than 58,000 domestic and international visitors to Victoria during the series with nearly 80 per cent of these visitors coming from interstate.

Visitors generated more than 289,000 accommodation nights and those visitors staying commercial accommodation were responsible for creating nearly $40 million in accommodation spending.

In total, the Boxing Day Test, One Day International and T20 International matches against England generated total attendance of 342,478 fans.

Cricket Victoria CEO Andrew Ingleton said cricket continued to deliver substantial outcomes for the Victorian economy.

“The Boxing Day Test holds a special place in the heart of all Victorians – indeed all Australians – and these results continue to demonstrate that the MCG is the place to be for international cricket,” Ingleton said.

“It’s fantastic to have so many English visitors out here during each Ashes Series but equally to have so many Indian fans here this summer to support their team. All of our interstate and international visitors to Victoria make an important contribution to our tourism and hospitality sectors in a range of areas.”

Victorian Minister for Sport, Tourism and Major Events the Hon. Martin Pakula said, “Victoria is Australia’s sporting capital and the home of cricket, and these figures show how important cricket is to our economy. The Ashes was a huge success in Melbourne last summer and we look forward to another massive summer of cricket supported by local fans and Melbourne’s passionate Indian community.”

Looking ahead, in 2020, Victoria will host the ICC T20 World Cup men’s and women’s finals at the MCG.

For the first time, the women’s and men’s competitions will be held as stand-alone events in the same host country and in the same year.

This will give the best female and male cricketers respective opportunities to capture the attention of the country and the world. Women’s matches will run from 21 February to 8 March 2020 and the men’s matches will run from 18 October to 15 November 2020.

The MCG will also host men’s Super 12 matches while Kardinia Park in Geelong and the CitiPower Centre in St Kilda will host men’s and women’s group matches during the tournament.

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